Case Study:


The Impact of Content and Freshness on Large Sites


With Google’s Panda algorithm changes, Business.com’s traffic took a sudden and significant hit. Google was penalizing the site for lack of freshness, and for duplicate content.


Business.com needed to quickly create a significant amount of high quality, unique content to freshen their pages in the eyes of Google, better balance their ad-to-content ratio, and gain an advantage over sites that had scraped their older content.


Learn How Servio Helped Business.com Address Their Core Content Challenges:


 

•Which of two content strategies boosted traffic by 30% for a leading business site-- and which actually reduced traffic to some pages
• How Servio created fresh, keyword-optimized content at scale
• How the client tackled duplicate and scraped content across thousands of pages